Innovation Geek

creativeweeknyc:

BY MATT MOONEY

“Is that an Irish Bróg I hear?” 

This is usually the first sentence out of anyone’s mouth following me uttering a word! 

I was born and raised in Dublin, Ireland. I recently swapped Dublin’s fair city for the bright lights of New York City. I was offered a position as Head of Digital Engagement with BigBuzz Marketing Group. I classify myself as one of the lucky ones. 

Ireland has been a casualty of this recession more than most nations. 

While I watched many friends leave for the Southern Hemisphere, I left of my own accord for an opportunity to reach for my dream:

To work in advertising in New York City. 

Way before Mad Men, I wanted to be a “Mad Man” – to face the creative challenge of selling someone an idea. I happened to see the potential in social media early on, and spent years developing a creative – and functional – understanding of pretty much everything in the social media space. 

In today’s market, that’s what gives me an edge. 

This is where creativity comes into things. I swear there’s a point to all of this. 

When I got asked to blog for Creative Week, I wanted my first blog post to give insight to why it’s all so important to me. I think that being a creative person and working in this industry is not just a job – it becomes a way of life. 

I find it very hard to switch off, and how could I! 

On average, Americans are exposed to 3,000 marketing messages per day!

One of the first experiences that really stood out after moving was my first trip to Times Square. The only thing I can compare it to is being a rookie playing his first game in Yankee Stadium. 

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